The Bauma international trade show is reported to be the largest for construction machinery in the world. The exhibition is held in Munich, Germany with the 2019 event staged between 8th and 14th April 2019. I was supporting my clients Bunting Magnetics and Master Magnets. As their Press Officer, I managed the PR launch of their new ElectroMax Overband Magnet and orchestrated their social media. The social media was driven using a combination of photographs and video, highlighting the company’s presence at the exhibition and attracting visitors to the stand. The images and video also feature in the post-show review of the Bauma exhibition.
Exhibiting at a major trade show is very costly, but provides excellent opportunities to add to a company’s photograph and video library. I took photographs of the stand, the team and the equipment. Also, I photographed Master Magnets equipment installed on equipment being exhibited on other stands. I left the show with a great set of additional marketing collateral.
Paul Fears is an industrial and commercial photographer and digital marketing consultant based in South Wales. To discuss any photography assignment, please contact Paul via email on firstname.lastname@example.org.