Some products are simply not that photogenic. So I needed to be creative when photographing some small neodymium magnets to support a press release I was writing for Bunting-Berkhamsted. This set of photographs were taken in my studio using a sheet of glass. Positioning and balancing the magnets, especially the tiny rods, was challenging. Also, I found that direct light onto the magnets bleached out the golden colour of the Everlube protective coating, which was the focus of the news story. In the end, I positioned flash lights to reflect light off walls, the ceiling and the backdrop. In the end, I managed to get a selection of photographs that now feature on the Bunting-Berkhamsted website as well as news sites around the world.
Press release and blog: Everlube Coating Protects Neodymium Magnets