Photographing First Aid Dummies for ChristmasTuesday December 16, 2014
It was after a 4N networking meeting in Miskin Manor, near Groesfaen in South Wales, when I sat down with Mark John of MJ Training Solutions and we starting discussing different marketing initiatives for his training business. Previously, I had worked with Mark on a couple of projects and so was already aware that he had a very creative mind. Our initial idea was to bring the first aid dummies to life and portray them as being a family and, as such, doing family things throughout the year.
Christmas was around the corner and so we talked about producing a range of images that could be used on Christmas cards and online marketing for the festive season. I left Miskin Manor with two adult, two teenager and two baby sized dummies in my car and my head full of visions of tinsel, Father Christmas and brightly coloured presents.
All the photographs were taken in my studio in Church Village. I wanted a very clean uncluttered look and so shot against a white background. Mark had some brightly coloured and branded T-shirts that we dressed the dummies in and this brought some life to the shoot. We added a few Christmas props and away we went.
It was a real fun hour or so. Mark and I worked closely together, assessing each image and ensuring that there was a message in the humour. We dressed the father figure in a Father Christmas outfit complete with beard and gave the children presents. I wondered how this could be classed as work.
Working on a project where the creative juices are allowed to run freely is always special and I want to thank Mark for his vision. We produced a range of images and selected 4 for a set of Christmas cards, which I designed and had printed locally. It was a really great project and I am sure with help increase the profile of Mark and MJ Training Solutions.
I have worked with several other companies producing images for cards and marketing in the festive season and these can be seen on the website.
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